Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) by David Cravens


Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) by David Cravens

Download Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) ebook by David Cravens

Type: pdf, ePub, zip, txt
Publisher: McGraw-Hill/Irwin
Released: February 14, 2008
Page Count: 800
Language: English
ISBN-10: 0073381004
ISBN-13: 978-0073381008

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Description

Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis... read more ...











 
 
 
 
 
 



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