Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman


Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman

Download Services Marketing: Concepts, Strategies, & Cases ebook by K. Douglas Hoffman

Type: pdf, ePub, zip, txt
Publisher: Cengage Learning
Released: August 16, 2010
Page Count: 480
Language: English
ISBN-10: 1439039399
ISBN-13: 978-1439039397

Download link: Services Marketing: Concepts, Strategies, & Cases

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ReviewPART ONE: AN OVERVIEW OF SERVICES MARKETING 1. An introduction to services 2. Fundamental differences between goods and services 3. An overview of the services sector 4. The consumer decision process in services marketing 5. Researching service... read more ...











 
 
 
 
 
 



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